柏莱雅市场营销策划方案.docVIP

欧莱雅品牌分析报告 产品 客户: 策划人：策划日期：201年月 本策划使用时间段2011年月—5月目录 摘要 3 Abstract 4 第1章 概况 5 1.1目的 5 1.1.1营销的基本了解 5 1.1.2营销的目的 5 1.1.3 本论文的目的 5 1.2营销环境 6 1.2.1影响营销的环境 6 1.2.2与柏莱雅相关的环境状况 7 1.2.3 SWOT方法整理分析 8 第2章 策划方案 9 2.1营销目标 9 2.2营销战略 9 2.3促销活动注意事项 10 2.4策划方案各项费用预算 10 参考文献 11  柏莱雅市场营销策划方案 彭文丽 （营销0912班） 指导教师：马路老师 摘要：市场营销对的生存和我国的至关重要。了市场营销的现状，我国面临的市场营销环境，并在此基础上预测了市场营销的发展趋势。市场营销是企业的一种市场经营活动，即企业从满足消费需求出发，综合运用各种的市场经营手段，把商品和服务整体地销售给消费者。市场营销是包括营销战略决策、生产、销售等阶段在内的总循环过程。企业在市场营销中，无论从事市场调研、产品开发，还是确定价格、广告宣传，都强调以消费者的需求为导向，不仅满足消费者已有的现实需求，还要激发、转化各种潜在需求，进而引导和创造新的需求；不仅满足消费者的近期、个别需要，还要顾及消费的长远需要，维护公众的整体利益。  Proya marketing planning programs PENG Wen-li (Marketing 0912 class) Instructor: Teacher MA Lu Abstract: Marketing the enterprises survival and development of our country is essential. The plan describes the status of the Proya marketing, analysis of China Proya marketing environment facing, and on this basis predicted Proya marketing trends. Marketing is a marketing business activities of enterprises, ie enterprises from meeting consumer needs, comprehensive use of various means of market operators, the overall goods and services to sell to consumers. Marketing is a strategic decision, including marketing, production and sales, including the total cycle stage. Enterprises in marketing, both in market research, product development, or to determine the price, advertising, have stressed the needs of the consumer-oriented, not only meet consumer demand for the existing reality, but also excited, into a variety of potential demand and lead to and create new demand; not only meet the immediate consumers, individual needs, but also take into account the consumption of long-term needs, to maintain the overall interests of the public. Meanwhile, sales of mens cosmetics, till in the preliminary stage, there is still much room for development. Therefore, Ms. Proya can use cosmetics for mens cosmetics sales. Ms. cosmetic use to advertise on the mens cosmetics. In addition, during the time of marketi