商务英语1课.pptVIP

International Business English Chapter 1 A Brief Introduction to International Business Students will be able to: understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO) ; master some basic terms of international business English (economic surplus, portfolio, parent company, turnkey project, collection, etc.); conduct a series of reading, listening, speaking and writing activities related to the theme of the unit; complete all the relative exercises in this unit collaboratively with other peers. Warming-up questions: 1. How much do you know about international business? 2. Can you say something about the basic purpose of business activities? 3. Do you know what’s the scope of international business activies? 1.What is Business? Traditionally, exchange or trade for things people wanted or needed Technically, the production, distribution, and sale of goods and service for a profit The primary goal of business activities is creating profit or economic surplus 2.What is International Business? As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees. The international business field encompasses international transactions in commodities, international transfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises - an enterprise based in one country and operating in one or more other countries- and the full methods open to such enterprises for doing business internationally. 3.The Scope of International Busines