优秀陈列员必读.ppt

* 优秀陈列员必读? How to be a perfect merchandiser? 一个任务 One Mission To enhance NIKE product sales by implementing and executing all in store visual presentation standards and by training slaes associates in merchandising, in retail environments. 通过执行耐克零售店铺的陈列标准和对店员的陈列培训来达到提高耐克销售的目的. 80% 店铺陈列培训和零售形象监督 In-store training and retail presentation 三个主要责任 Three Core Accountabilities 10% 规划, 沟通和汇报 Planing, communication & reporting 10% 团队合作 Team work 80% 店铺陈列培训和零售形象监督 In-store training and retail presentation ·????????? (30%) 通过以下的各种方式培训店长和店铺的销售人员: -????????? 有针对性的, 有效的店铺陈列培训(大型) -????????? 一对一的陈列培训, 检查及其它(小型) -????????? 新开店铺陈列培训 ·???????? (25%) 按照耐克的标准进行店铺陈列维护 -????????? 店铺实际陈列维护 -????????? 保证将当季主打产品在合适位置突出陈列. ·????????? (20%) 新开店陈列 -????????? 规划并且保证新店的货架, 陈列器件的到位 -????????? 在新店陈列的时候进行店员的陈列培训 - 负责陈列的所有跟踪工作 ·????????? (20%) New Shop Installations -????????? plan and ensure the proper installation of fixtures, product and communication elements of new shops onsite -????????? train sales associate during install - manage and organize the day of install and any needed follow-up ·???????? (25%) maintain, service and merchandise space according to NIKE standards -????????? provide hands on product merchandising in store -????????? ensure that Brand initiative visual presentations are installed and maintained – work directly with key location on a requalr basis to make sure iniatives are executed according the plan. Take action if it does not. ·????????? (30%) train store managers and sales associates in merchandising standards and product knowledge by: -????????? Account specific training -????????? One to one clinics, events, seminars -????????? shop installation training In Store Training and Retail resentation Service a designated account base with frequent and regular in store interaction to achieve retail presentation excellence. Manage a calendar and store service plans based on specific door/account needs to meet retail presentation goals. Connect