单元五场Marketing-明新科技大学资讯管理学系.PPT

* 如何指出潛在價值(Identify Potential Value)? 策略決策分析 營運管理改善 如何交付出潛在價值(Deliver Potential Value)? 變革管理 管理者需要三大管理能力 * As I think back over the years, I have been guided by four principles for decision making (Robert E. Rubin) First, the only certainty is that there is no certainty. Second, every decision, as a consequence, is a matter of weighing probabilities. Third, despite uncertainty we must decide and must act. And lastly, we need to judge decision not only on the results, but on how they are made * 策略決策分析可以提高公司的價值 建廠生產 不建廠生產 市場大賣 市場不如預期 0.1 0.9 100M 420-100=320 42-100= -58 0 建廠生產方案的的期望值=320*0.