社交媒体营销现状及趋势调查.pptx

RES EAR C H R E P O RT B YIN C O LLABO RAT IO N WIT HFIREBRANDGROUPABOUT THE REPORTThe insights and data in this report are based on a Social Fresh research survey of 551digital marketers. We targeted social media brand marketers and decision makers.The goal for this report is to explore how social marketing budgets and resources arebeing utilized today and in the future. There are clear signs that social media continuesto mature as an industry and marketing specialty. Positive ROI is strong, social advertisinguse is high, hiring is robust across many roles, and content marketing efforts are diverse(including many brands investing in video).Purchase the premium version of the report at /fullreport .AUTHORSJASON KEATH CEO - SOCIAL FRESH @JASONKEATHAs the Founder and CEO of Social Fresh, Jason Keath curates some of thesmartest voices in marketing. He has trained digital marketers at over 200Fortune 500 companies. He is cohost of the Social Toolkit Podcast and editorof SocialMediaC, a daily news source for social media professionals.JEREMY GOLDMAN CEO - FIREBRAND GROUP @JEREMARKETERJeremy Goldman is the founder and CEO of Firebrand Group, an award-winning futureproofing firm focused on building powerful brands throughinnovative digital marketing, and counts Unilever, L’Oreal, ConsumerReports, and Movado among his clientele.METHODOLOGY? 551 Online surveysTOP BRAND INDUSTRIES SOFTWARE 8.1% HEALTH CARE 6.8%N. AMERICA 75% EUROPE 11% ASIA 6% OCEANIA 5% AFRICA 2% S. AMERICA 1% ENTRY LEVEL 5% reached by Social Fresh, Firebrand Group, Simply Measured, with C-LEVEL 13%CONSULTING 8.4%? QUALIFYING CRITERIA: DigitalRETAIL 5.5%? SOURCE: Respondents were MANAGER 41%EDUCATION 11.5%DIRECTOR VP 34%NON-PROFIT 8.7%targeted outreach through LinkedIn,FOUNDER 7%Twitter, and Email? FIELD DATES: March 8-17 2016 marketers whose responsibilities include social media marketingRESPONDENT DEMOGRAPHICS:COMPANY TYPEBRAND — 64%AGENCY — 30%VENDOR — 6%ROLE S