高中英语必修四：M4U1project 教案.docVIP

M4U1 Project Developing an ad campaign Teaching aims: 1. Learn some basic information on an ad campaign. 2. Learn and master the key points of the passage. Step 1. Free talk Occasions when you may encounter ads? From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Step 2. How do you build an ad campaign? Task one: Discuss the structure of the text (A) (B) Task two: Answer the questions 1. What is an ad campaign? 2. What must you have in mind when you start a successful ad campaign? 3. What questions must you first consider in an ad campaign? Task three: multiple choices 1. An ad campaign may depend on _____ to be successful A. many different people and target audience B. whether you have a clear aim and an audience in mind C. the final decision of the target audience and successful people D. the images that common people can create 2. The target audience of an ad campaign should be _____. A. carefully decided by the people who start the ad campaign B. determined according to the research and analysis ahead of time C. people who often going shopping and those who enjoy looking at advertisements D. people who enjoy the right message created by the right people 3. Which of the following ads will be the most successful according to the text? A. The ones that can reach the target audience most. B. Those that make good use of all kinds of media. C. The ones which are carefully planned and appealing to the target audience. D. Those that are dealing public welfare issues. 4. Which of the following questions is necessary to ask when you are planning a public welfare campaign? A. Who are the target audience of the ad campaign? B. How many people will watch TV and listen to the radio and get to know the issue? C. How much do common people know about the social problem to be