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THE RISE OF THE MACHINES Programmatic commErcE™ aND thE DigitaL rEtaiL rEvoLutioN DigitaL commErcE iN thE SEcoND machiNE agE Shopping changed forever with the birth of the internet. The rise of digital commerce made it cheaper, faster and easier than ever before to buy just about anything from just about anywhere in the world. Neil Stewart – CEO, Salmon 2 It’s been two decades since then however, With that in mind, and in order to gauge the and digital commerce has long been awaiting level of consumer appetite for programmatic a new revolution, a new challenge to the commerce, Salmon commissioned an long-established status quo. independent research consultancy to explore consumer attitudes and expectations surrounding The wait is over. That revolution is almost here, the concept of automated purchasing. The results, and it is coming in the form of what Salmon terms as you will see over the coming pages, point to a programmatic commerce™. sophisticated, engaged and demanding audience Programmatic commerce is based on the principle that has a surprisingly advanced perspective on that internet-enabled devices like fridges and how smart technology could redefine their freezers which make up the ever-expanding retail experience. Internet of Things will soon be able to make smart Programmatic commerce is coming, and it purchasing decisions for their owners through