历史环境更新中的商业策划研究——以天津德风区项目为例-research on business planning in historical environment renewal - taking the project of tianjin defang district as an example.docxVIP

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历史环境更新中的商业策划研究——以天津德风区项目为例-research on business planning in historical environment renewal - taking the project of tianjin defang district as an example.docx

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历史环境更新中的商业策划研究——以天津德风区项目为例-research on business planning in historical environment renewal - taking the project of tianjin defang district as an example

ABSTRACTTianjin German style district was located on the west side of Haihe River, Hexi District of Tianjin, as a typical representative of Tianjin concession buildings with high historical and cultural value. This area featured more well preserved historic buildings with a pleasant street scale and a quiet environment but having many problems like buildings aging, traffic congestion, and complex society composition. To this end, the government of Tianjin gradually took measures to remediate the neighborhood environment in Tianjin German style district. With the renovation , the historic features of the German style district have also been damaged; the vitality of the neighborhood is gradually losing. Therefore how to protect the historical culture value in the city historical environment and to seek the dynamic balance in the economic development and cultural protection have become the key issue to discuss in Tianjin German style district protection.By the study of the historical background, the present situation and the future planning and reconstruction of German style district, the paper analyzes the conflict between the historical and cultural preservation and the pursuit of commercial interests in the process of historical environment updating of a city. The paper puts forward reasonable business planning advice to the future planning and updating of the German style district from two aspects: space conception and business functions, in order to achieve an organic integrating of the planning culture awareness and the business function realization and stimulate the vitality of the historic district in this area.At the end of the paper, based on the thorough analysis of the business planning of the AA innovation research project – “Tianjin German style district planning”, expecting to inspire more discussion and researches in this field to solve some practical problems in the process of historical environment protection and reuse under the current urban construc