问卷调查设计--英文版.pptVIP

Designing and Using Questionnaires common ways to get information literature searches talking with people focus groups personal interviews telephone surveys and mail surveys. Advantages of Written Questionnaires Questionnaires are very cost effective Questionnaires are easy to analyze Questionnaires are familiar to most people Questionnaires reduce bias Questionnaires are less intrusive than telephone or face-to-face surveys Disadvantages Of Written Questionnaires the possibility of low response rates the inability to probe responses By allowing frequent space for comments, the re