企业生态系统和战略柔性互动关系分析-analysis of interactive relationship between enterprise ecosystem and strategic flexibility.docxVIP

STUDY ON THE INTERACTION RELATIONSHIP OF ENTERPRISE ECOLOGICAL SYSTEMAND STRATEGIC FLEXIBILITYABSTRACTWith China stepping into WTO, the economy of China starts adapting to the world. Of the development in modern enterprises, many companies begin to adopt the theory of ecology, and applying this theory to practice of the management in our countrys enterprises, in order to realize the sustainable of enterprises.The change of the competition rules requests enterprises adopt to the changing market environment, the modern competition of enterprises has been upgraded to the competition of ecological system which relying on the power of the enterprise ecological system, and the competition scope has surpassed the enterprise itself, the limitation of industry or even restriction of national boundary. With the power of system drives development of the individual. Competition, cooperation relationship exists in this system; however the contradictory unity of competition and cooperationpromotes development of the whole ecological system，releasing the development andupdating in the whole ecological system.The only constant in modern society is change, basing on this cognition, requiting enterprises in the ecological system own consciousness of strategy flexibility and good competition view. With good strategy flexibility, Nokia in the phone industry defeated Motorola and won the head NBA of the global mobile phone, reaching its peak moment in this period. But along with the expansion of business scale, the possibility of the losing of flexibility in enterprises are also becomes bigger, this results Nokia has no positive reposes in the age of intelligent mobile phone. This is also the fundamental reason of losing its dominant position. The enlightenment of Nokia gives is many; including how to own sustainable development in the system, the fundamental way-out is to view strategic flexibility. Therefore, discussing the interaction relationship of enterprise ecological system and