unit1 Advertising(关于广告)PPT.pptVIP

Unit 1　　Advertising In this unit, you will 1. Look at some pictures about ads. 2. Understand the function of ads. 3. Learn some hot words on ads. 4. Lean the article of ads.(P11) How do you understand the pictures? What do they sell? Picture game Sport car Dental product Sanitary napkin Don’t drive drunk! Do you know? HOT WORDS product placement mission ware infomercial Ghost brand 植入式广告 product placement “植入式广告”，指将产品或品牌及其代表性的视觉符号策略性融入电影、电视剧或电视节目内容之中，通过场景的再现，让观众留下对产品及品牌的印象，达到营销目的。 Any form of audiovisual commercial communication consisting of the inclusion of or referenc