兴隆功夫点亮卖场—商业零售经典案例.ppt

如今，我们有兴隆功夫345种，功夫明星达6000多人。 Now we have 345 kinds of Xing Long kung fu, and over 6,000 Kung Fu masters. 兴隆功夫已经成为兴隆服务的特色，成为顾客服务不可或缺的一部分。 Xing Long kung fu has become a service character, and also an indispensable part in serving the customers. 为了让员工主动、热情的参与到争创功夫明星这项工作中，我们产生了 兴隆功夫的创意。 We generated the idea Xing Long kung fu to stimulate staff to participate in this work actively and passionately. “兴隆功夫”是什么 What is Xing Long Kung fu? 领带花样陈列 Pattern display of ties “兴隆功夫”是什么 What is Xing Long Kung fu? 床品花样陈列 Pattern display of bedding 快速套被罩 Quickly set quilt cover “兴隆功夫”是什么 What is Xing Long Kung fu? 花式台球—提升购物体验 Fancy billiards — to improve customers shopping experience “兴隆功夫”是什么 What is Xing Long Kung fu? “兴隆功夫”的缘起 The launch of Xing Long kung fu 在商品同质化的今天，服务是我们获得竞争优势的重要手段。 As the homogenization of goods is the leading trend of today, service is an important means to achieve competitive advantage. 提高服务的核心在于拥有一批懂专业、有技能、服务亲切的员工。 The core of improving service is to have a group of professional, skilled and friendly staff . “兴隆功夫”的缘起 The launch of Xing Long kung fu 在中国，功夫深入人心。人们崇尚英雄，崇尚技能，身怀绝技的人深受爱戴。我们把销售岗位上的技能形象的称为“功夫”，让有技能的员工成为“明星”，切合了中国的文化传统和中国人的价值观，奠定了坚实的文化基础。 Kung Fu is very popular in China and people would like to persue heros and skills and a man with unique skill will be respected. We called sales skills as kung fu vividly. We called skilled staff masters which can meet Chinese traditional culture as well as Chinese peoples values, thus build a solid cultural foundation for the idea. 打造“兴隆功夫” Our way to build Xing Long kung fu 2003年，我们提出“功夫服务”的概念，倡导员工练功夫，当明星。 In 2003, we bring up the concept of kung fu sevice which proposed staff to practise skills and become masters. 2004年盘锦兴隆大厦推出小行家比赛 In 2004, Pan Jin Xing Long Plaza lauched expert competition. 打造“兴隆功夫” Our way to build Xing Long kung fu 我们还专门请来北京市著名的劳动模范张朝和、臧鸿，为员工进行表演和培训。 We also invited Beijing worker model Zhang Chaohe and Zanghong to