数据挖掘技术在的哈尔滨银行客户管理中的应用.doc

数据挖掘技术在哈尔滨银行客户管理中的应用 5Abstract Data mining is the first by a number of large retail institutions face" decision support" inspired by the. On a large number of historical data, data mining is the process of finding the sales and production of useful information, thereby reducing the cost of sales and production efficiency, improve efficiency. In the banking industry, how to use a large number of customer information and transaction data, make its become useless to be treasure, as the bank operators improve effectiveness approach, bankers have been pondering the question of. Data mining technology has offered to solve the problem of the may. Based on the data using a correlation algorithm for data mining, to find the bank customers most often purchased from a single product and product combination, for the bank to develop new product strategy provides decision-making support, at the same time by bundling marketing way, increase bank earnings. In this paper, we introduced software engineering into the Harbin Bank data system, and made a detailed requirement analysis using UML use case diagrams. We analyzed several sorts of data mining models, and then chose the proper correlation model for data mining of the very system. The traditional Apriori algorithm was improved; we changed the traditional algorithm for database to get rid of unnecessary searching, improved the computing efficiency, and the usability of the system has been greatly enhanced. According to the actual application ? “Harbin bank customer relationship management", the Harbin bank customer relationship management decision system algorithm was discussed; the mining results are consistent with the objective fact. Key word KDD;Data Mining;Association Rules 6目 录 摘 要 1 Abstract 2 目 录 3 第1章 绪 论 5 1.1研究目的及意义 5 1.2相关技术发幕现状 6 1.2.1数据仓库 6 1.2.2数据挖掘 7 1.3论文结构安排 10 第2章绻统分析 12 2.1需??查 12 2.2可行性分析 13 2.3绻统需?分析 13 2.3.1功能目标 13 2.3.2性能目标 16 3.1哈帔滨银行数据挖掘的分?模型选择 18 3.1.1数据挖掘的分?模型 18 3.1.2关联规则基本原理 18 3.1.3经典关联规则挖掘算滕 19