湖南卫视析英文版.pptVIP

Analysis of Hunan TV Team members: Zhaofei Songjie Li Chunhui Main components of the report Sample analysis and survey process Data analysis Suggestions and limitations Sample design 200 individuals from the TUT. Questionnaire design Data gathering Survey process three part: Brand location Reasons of success entertainment limitation 200 copies of valid questionnaires Proposal Identify the purpose Literature review Data analysis Final report Data analysis The impression on the Hunan TV Teleplay and entertainment programme are the characteristic of the Hunan TV. Data analysis The brand location of the Hunan TV the entertainment not very clear Data analysis Reasons of the success of the Hunan TV The entertainment program and host play a vital role in the success Data analysis the influence of the limited entertainment A---The shuffle of each TV program pattern B---The influence on the HK and Taiwan artists out for gold C--- new mode of entertainment Much effect on the the programs and the conditions of TV. Conclusions and analysis The reasons: the elements the others dont have. The dilemma: lack of substantial innovation The current situation : the developing condition of the TVs and the trend One case in point: Happy Camp suggestions and Limitions Innovate and change Enlage the industry Homemade play Micro movie Other bussiness Limitions: small viewers and the age problem THANK YOU