广州亚运会期间361电视广告创意浅析 新闻学本科毕业论文.docVIP

广州亚运会期间361o电视广告创意浅析 摘要运会期间的361借运启动创意营销，全线产品应用运，围绕运和体育营销开展了一系列整合营销活动，让人们将361品牌、全球化、运紧密地联系在一起，使得广告针对性强，产品特点明确。因此，本文将分析361运广告的创意，从而将广告创意的重要意义凸现并用以指导实践中其他产品的广告创意，论证创意在现代广告中所占据的重要地位，它是广告内容和形式的主导因素，广告精神和生命之源泉，对产品的销售结果起作用。关键词运361o电视广告广告创意Abstract 361 o during the Asian Games in Guangzhou Asian Games start advertising through creative marketing, product applications across the board Asian Games, Asian Games and sports marketing around a series of integrated marketing activities carried out so that people will be 361 o brands, globalization, Asian tight linked, making the ad targeted, product feature