四川省巴中市金惠宾馆员工忠诚度调研.docVIP

成都理工大学毕业设计（论文）_______________________________________________________________________________ PAGE IV四川省巴中市金惠宾馆员工忠诚度调研作者姓名：石芯瑞 专业班级：22008120101 指导老师：唐勇摘 要本文根据员工忠诚度管理理论，在问卷调查的基础上，利用SPSS统计软件对巴中市南江县金惠宾馆员工忠诚度进行了实证研究。通过均值重要性排序得出，工资收入和福利待遇是饭店员工最为重视的因素；均值比较的结果表明，员工忠诚度水平相对较低，但正向承诺显著高于负向承诺，建议采取减压增收的双向措施，提高员工忠诚度，进而降低饭店员工流失造成的损失，最终带来饭店经营业绩的增长。关键词：忠诚度；实证研究；巴中市；金惠宾馆 Empirical studies on employee loyalty, Bazhong Jin Hui Hotel Abstract: Based on employee loyalty management theory and questionnaire survey, this paper makes empirical studies on Bazhong Nanjiang Jin Hui Hotel employee loyalty by SPSS statistical software. Obtained by the mean order of importance, wage income and welfare are the most important factors for hotel staff. The result of mean comparison shows that the level of employee loyalty is relatively low. However, for the positive commitment is significantly higher than the negative commitment, it is suggested to adopt two-way measures on decompression and increment to enhance employee loyalty, lessening the losses caused by the hotel staff turnover, and ultimately bring about the growth of hotel operating performance.Key words: Loyalty; Empirical study; Bazhong; JinHui Hotel目 录 TOC \o 1-3 \h \z \u HYPERLINK file:///E:\\2011毕业论文相关文件\\毕业论文集相关（往届）\\定稿张艳080608.doc \l _Toc295399462#_Toc295399462 第1章 前言 1 HYPERLINK file:///E:\\2011毕业论文相关文件\\毕业论文集相关（往届）\\定稿张艳080608.doc \l _Toc295399463#_Toc295399463 1.1 四川省巴中市南江县金惠宾馆概况 1 HYPERLINK file:///E:\\2011毕业论文相关文件\\毕业论文集相关（往届）\\定稿张艳080608.doc \l _Toc295399464#_Toc295399464 1.2 选题背景及依据 1 HYPERLINK file:///E:\\2011毕业论文相关文件\\毕业论文集相关（往届）\\定稿张艳080608.doc \l _Toc295399465#_Toc295399465 1.2.1“国家AAAA级”风景名胜区创建成功 1 HYPERLINK file:///E:\\2011毕业论文相关文件\\毕业论文集相关（往届）\\定稿张艳080608.doc \l _Toc295399467#_Toc295399467 1.2.2酒店行业市场人才竞争激烈 1 HYPERLINK file:///E:\\2011毕业论文相关文件\\毕业论文集相关（往届）\\定稿张艳080608.doc \l _Toc295399469#_Toc295399469 1.3 研究目的及意义 1 HYPERLINK file:///E:\\2011毕业论文相关文件\\毕业论文集相关（往届）\\定稿张艳080608.doc \l _Toc295399470#_Toc295399470 1.3.1理论意