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天下MINI国际项目营销策略报告.doc

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天下MINI国际项目营销策略报告

天下·MINI国际项目营销策略报告PAGE PAGE 36地址：武汉市燕马新村185号御庭园701室地址：武汉市燕马新村185号御庭园701室电话：027 传真：027 邮编：430030 目录项目属性分析················································3一、项目概况························································3二、项目属性分析····················································3三、项目SWOT及应对策略···········································4四、项目概念输出基本要求············································6五、物业发展方向建议················································7项目定位····················································9一、项目市场定位····················································9二、项目形象定位···················································10三、目标客群定位···················································11四、项目销售价格定位···············································13项目营销···················································16一、总体营销战略···················································16二、媒介推广战略···················································20三、泰盈模式营销策略在本案实操中的运用·····························23四、项目阶段性营销战术·············································26五、楼盘包装建议···················································31六、项目入市时机安排···············································33七、认筹解筹方案··················································33八、销控方案·······················································37九、项目销售价格策略···············································38十、最低开盘条件··················································38十一、项目开盘方略·················································39项目销售与施工的配合·······································42销售执行···················································43一、正式销售中心功能划分细节建议···································43二、销售风格建议··················································45三、销售物料准备···················································47四、人员配备与现场管理·············································49五、最佳备战状态实现···············································52项目属性分析一、项目概况1、地理位置项目地处台北一路特2号，位于CBD中央商务区核心地带。东临台北路；南至解放大道，武广商圈；西靠城市