外文翻译企业利用网络营销.docVIP

外文翻译原文 E-marketing: The Utilization of Enterprise Abstract: E-marketing is one of the fastest growing fields in e-business which has the potential to become a platform for small business firm to compete with big business even though they don’t have the infrastructure and resource. But as we say that small business firms has a chance to compete with big players there are several issues and factors which lead a small business to adopt and ignore e-marketing (Carson et al., 1995). A small business firm can survive in e-market only if they use their resource carefully and allocate them properly and monitor the resource (McCole and Ramsey 2004). This is the method which is adopted to find the methodologies used by the small business enterprises. The interpretive case study is the method with which we can collect qualitative data in order to find how a small business enterprise uses e-marketing to attract more customers and compete with big players (Gilmore, A., D. Gallagher, et al. 2007). These data is interpreted from individuals who are in the real time situations and get an idea about the way which they have understood the concept of e-marketing and how effectively implemented helped the firms to gain customers. Through this case study we will analyse the interpreted data to find the methods used by small business firms in e-marketing and what are the factors influence them to adopt emarketing. This research will show a clear picture of small business enterprises on how they are utilizing e-marketing to enhance the performance of their business. 1 Importance of E-marketing: The main motivation behind the research on e-marketing and the way it enhances the performances of the small and medium enterprises. E-marketing is becoming the critical point in the success of a company no matter what is the size of a company. But e-marketing has been very successful among small and medium enterprises than the big enterprises. The most important about electronic mark