网络虚拟货币需求影响因素研究——以腾讯公司q币为例-research on influencing factors of online virtual currency demand - taking tencent qbi as an example.docxVIP

Abst Abstract 万方数据 万方数据 Abstract In recent years, virtual currency with the growing popularity of the Internet, in the virtual world cannot make up for the reality of legal tender in the world of virtual direct convertibility shortcoming. have an impact on the real economy. Virtual currency originated in the game, and its form is not limited to games, as well e-commerce, online shopping (mainly integral shopping), major site members enjoy privileges and so on. Virtual currency can significantly reduce transaction costs and improve transaction efficiency, not bound by time and space. The rapid development of network virtual currency and its role in promoting the real economy, economists have been concerned about making the virtual currency, the currency is defined from the perspective of monetary functions angle, angle and macro-control study of risk prevention perspective of virtual currency. Generated virtual currency is the product of social development and progress. it is the product of the currency development. Depending on the content, virtual currency paper will be divided into three categories: member-type virtual currency (primary stage), prepaid and stored value networks based virtual currency virtual currency (coins represented in bits). Virtual currency recharge are intermediate stages of virtual currency, this stage is acceptance and use of the most extensive network of virtual currency, has become a huge fixed users, we study such a network of virtual currency. Stored Value Network virtual currency, although unable virtual currency and reality comparable legal status, but in the virtual world, and serves as a measure of value, means of circulation and means of payment three monetary functions, you can define whichever currency. Virtual currency needs consumers to purchase convertible currency through real law, is a special commodity, to meet the universal law of demand for commodities. Network virtual prepaid currency makes it unique dual attributes req