健康问答社区中知识分享意愿的影响因素研究.docVIP

健康问答社区中知识分享意愿的影响因素研究 　　〔摘要〕近些年来，健康问答社区变得越来越流行。然而，较少社区能成功地维持用户并激励他们分享知识。本文将个体动机理论和社会资本理论结合起来，构建一个集成模型来研究健康问答社区用户的知识共享意愿的影响因素。根据获得的307份有效调查问卷，本文使用SPSS20.0和AMOS20.0检验所提出的假设。研究发现，个体动机变量中，互惠、利他主义和同情对知识共享的意愿均有显著影响。其中，利他主义的影响作用最大。社会资本的变量中，社会交互和社会信任?χ?识共享的意愿影响均显著，社会信任的影响作用更大。 　　〔关键词〕健康问答社区；个体动机；社会资本；知识共享；知识分享意愿；影响因素 　　DOI：10.3969/j.issn.1008-0821.2017.04.010 　　〔中图分类号〕G203；C912.67〔文献标识码〕A〔文章编号〕1008-0821（2017）04-0062-10 　　The Factors of Knowledge Sharing Intention in the Health QA CommunitiesChen Xing1Zhang Xing2Zeng Shuyun3Hu Muhai2 　　（1.School of Public Administration，China University of Geosciences，Wuhan 430074，China； 　　2.School of Management，Wuhan Textile University，Wuhan 430200，China； 　　3.Department of Information Engineering，Hubei Urban Construction Vocational and 　　Technological College，Wuhan 430205，China） 　　〔Abstract〕Health QA communities have become increasingly popular in recent years.However，few communities have been successful in retaining members and motivating members to share knowledge.This paper combined individual motivation theory and social capital theory and established an integrated model to study the factors affecting knowledge sharing intention in health QA communities.Through analysis of 307 valid questionnaires by SPSS20.0 and AMOS 20.0 software，this paper tested hypotheses.The results showed that，among the individual motivation variables，reciprocity，altruism and empathy had significant impact on knowledge sharing intention.Altruism had a greater influence on the knowledge sharing intention.Among the social capital variables，social interaction and social trust had significant impact on knowledge sharing intention.Social trust had a greater influence on the knowledge sharing intention. 　　〔Key words〕health QA communities；individual motivation；social captal；knowledge sharing；knowledge sharing intention；influence factors 　　随着计算机和通信技术的迅速发展，越来越多的用户到互联网上寻求所需的信息。尤其是Web2.0理念和技术的应用，改变了互联网传统信息传播的模式，使得信息传播模式由传统的单向传递转变为以用户为中心、强调社会协作和集体共享的互动交流模式。社会化问答社