保洁presentation知识讲稿.pptVIP

*;The first coffee shop Starbucks officially opend at the Seattle Pike Place in United States.At that time only coffee beans were sold.;The new-born Starbucks came into the world on August,18,1987.It changed the original framework..;Starbucks has three partners in China.The first Starbucks coffee shop in China opened successfully on Jen,11,1999 ;NO.2 Products ;NO.3 marketing strategy ;To take a flexible investment and cooperation mode based on different market conditions around the world;do not spend a penny to advertise; In addition, Starbucks specializes in coffee outside of the experience, atmosphere management, store design personalized, warm light and soft music. Focus on the concept of the (present experience), the emphasis on work, life and entertainment, the careful management right now this time life experience. ;NO.4 China market analysis ;*;*;*;NO.5 strengths ;Strengths:;Sarbucks provides the middle class with a fashionable social meeting place which is of pure and fresh style. Starbucks as the biggest coffee branch all over the world in the coffee market is becoming the morden coffee symbolized trademark.There are many advantages in starbucks when it completes with its counterparts.;I will move on to the next point,Starbucks take majorities of manners to manage its brand,like top heavy roasting bean skill、 professional employers、imitate relationship with customers and staff.;The third one is that Starbucks provides favorable wages and benefits,their partners also can be treated like them.;Fourthly,the high quality is the most key strong point in the competition. Starbucks coffee orgians from Guatemala which produces authentic coffee.;Last advantage is good location,Starbucks pay attention to open up their shop near the place where there are many stations,supermarkets and office buildings.;NO.6 Weaknesses ;;NO.6 Opportunities ;Opportunities:;NO.6 Threats ;Who knows if the market for coffee will grow and