商业书信地构成要素.docVIP

Unit 3 How Does a Secretary Receive Visitors Section1 Dialogue 1 out town expect message urgent 6. business card Dialogue 2 7.available 8.Certainly 9.occupied 10.contrast 11.moment 12.important Dialogue 3 13.appointment 14.engaged 15.waiting 16.half 17.clients 18.doubt 19.confusion Dialogue4 20.expecting 21.show 22.right away Exercise 3. I have an appointment with Mr LingYun at 11 o’clock. I was sitting here in the past three hours. What coffee would you like? (1) a / a (2) a / a / the (3) the / a / the / an (4) the / the (5) the / the / the Section 2 Receiving routine rise knowledge attention immediately available the visiter may see reception room escorts gesture impression arrive announces comfortable appologize III. further exercise /create/ should be decorated and be tidied/ waiting / relax/ informed / to keep / having / should be Section 3 styles effective further Clarity clearly only completeness Conciseness short paragraphing specifically Concreteness correctness punctuation courtesy consideration customers considerate punctuality business Pratical Writing : Business Letter 一．商业书信的构成要素： letterhead Reference and date Inside Address Salutation Body Complimentary Close Signature Block Attention Line Subject Line Reference Notation Enclosure Postscript Carbon Copy Notation 信头 是指信纸上面印好或临时打上的公司名称，地址或其他事项。 事先印好的：信纸中央上方，包括公司名称，注册商标，地址，电话号码，传真号码，电子邮件以及公司的主要业务，主管人的姓名等。 临时打印的：寄信人的名称和地址应该打在信纸的右上角，日期上方。 通常只在第一页信纸上打信头，续页只需写页码。 案号与日期 案号是依部门,商品类等事先编号的号码，以便日后参照或查询。 日期非常重要，应打在信头下四行或六行的右方，月份最好不用缩略形式，也不用数字代替。 有两种写法：19th April, 2008 --------B.E. April 19, 2008 --------A.E 封内名称和地址 通常写在信纸的左边，低于日期二至四行。也有打在信末尾左边的，在签字下面二至四行。 称呼 常用：Sirs, Dear Sirs, Gentlemen Sirs ----- 比较正式的礼貌称呼，通常用于公文中。 Dear Sirs ------用于称呼公司，英国人习惯用此称呼，而且在后面用“，” Gentlemen------美国多用此称呼公司名， 但必须是复数，后面用“：” Madames, Ladies-------致妇女所在公司，社团的书信 Dear Sir------- 信内收信人只有职称，如the manager而没有姓, 则称谓用单数sir，即Dear Sir。 Sir不能单用，必须加 Dear。如果有姓名