“园林青”酒包装再设计设计艺术学专业论文.docxVIP

“园林青”酒包装的再设计 “园林青”酒包装的再设计 IV IV experience from other nice health wine packaging design in current market, learn from others strong points to offset ones weakness, making good enough preparation for next work, then re-designing the package relavantly according to this brand’s style, market positioning and the preference of target consumption group . The first part mainly introduces the background and significance of this study, it summarizes the main research method. The second part tells the history and culture of health wine, introduces the variety of Health wine, also introduces the procedure and effects of YuanLinQing health wine; The third part analyses the changes of wine packaging visual design in domestic market and the existed problems in current domestic packaging design market. At the same time, the author relavantly investigated the original package of YuanLinQing.Combining the investigation, author also analyses the existed problem in its original packaging design. The fourth part mainly introduces the practice process of YuanLinQing packaging re-design. The packaging re-design is up to the functions and characteristics of the product itself, and combined the structure, color, graphics design elements of the packaging design to reflect and transfer the excellent quality of the products, to establish solid foundation for its characteristic brand position of unique health wine package . Keywords: Packaging re-design, YuanLinQing, Health wine 中南民族大学 学位论文原创性声明 本人郑重声明：所呈交的论文是本人在导师的指导下独立进行研究所 取得的研究成果。除了文中特别加以标注引用的内容外，本论文不包含任 何其他个人或集体已经发表或撰写的成果作品。对本文的研究做出重要贡 献的个人和集体，均已在文中以明确方式标明。本人完全意识到本声明的 法律后果由本人承担。 作者签名： 日期： 年 月 日 学位论文版权使用授权书 本学位论文作者完全了解学校有关保留、使用学位论文的规定，同意 学校保留并向国家有关部门或机构送交论文的复印件和电子版，允许论文 被查阅和借阅。本人授权中南民族大学可以将本学位论文的全部或部分内 容编入有关数据库进行检索，可以采用影印、缩印或扫描等复制手段保存 和汇编本学位论文。 本学位论文属于 1、保密□，在 年解密后适用本授权书。 2、不保密√□。 （请在以上相应方框内打“√”） 作者签名： 日期： 年 月 日 导师签名： 日期： 年 月 日 中南民族大学硕士学位论文 中南民族大学硕士学位论文 “园林青”酒包装的再设计 “园林青”酒包装的再设计 PAGE PAGE 13 PAGE PAGE 10 第一章 绪 论 一、课题的研究背景 保健酒是保健