《出版广角》重点选题策划研究新闻学专业论文.docxVIP

摘 摘 要 I I 摘 要 选题是出版工作的基础，成功的期刊离不开成功的选题策划，做好选题策划研究对 于期刊发展具有重要意义。 本文主要以《出版广角》杂志 2009 年到 2013 年五年间所有重点选题为主要研究对 象，旨在对《出版广角》近五年的选题及重点选题策划进行研究，总结重点选题策划的 成功经验。通过研究出版类学术期刊如何通过选题策划贴近市场需求、满足受众需要、 拉动期刊品牌力的提升，为学术期刊的选题策划提供借鉴。 本文研究的重要意义在于三点。第一，选题策划对于树立期刊的品牌形象、构建期 刊的学术个性意义重大，如何以选题策划引导专家学者对产业问题进行探讨具有较强的 研究价值。第二，选题策划是拉动期刊经济效益增长的着力点，学术期刊的学术性是办 刊之要，但随着期刊的“转企改制”向纵深化挺近，社会效益、经济效益互动增长成为 必须。探讨《出版广角》如何以选题策划拉动社会效益和经济效益的双效增长为当前学 术期刊的发展提供参考。第三，结合新闻传播学的理念，通过个案研究，研究学术期刊 如何通过选题策划创新传播进步内容。 关键词 出版广角 个案研究 重点选题 选题策划 Abst Abstract II II Abstract Topic selection is the basis of published work, the success of the journal is dependent on the success of selected topic planning, selecting and planning research is of great significance to the development of journals. This paper in the journal published a wide Angle in the five years from 2009 to 2013, all key topics as the main research object, aim to the publishing wide-angle nearly five years of selected topic and the key to study the subject plan, summarize the successful experience of the key subject plan, at the same time, by studying the academic journal publishing class how to through the subject plan close to the market demand, meet the needs of the audience, pull the periodical brand promotion, subject plan to provide reference for academic journals. In this paper, we study the important significance lies in three points.First, the subject plan to set up the journal brand image, build journal academic personality is of great significance, how to guide problem of industry experts and scholars with subject plan discussed with strong research value;Second, the subject plan is pull the focus of economic growth, academic journal of academic journal is to, but as the journal of enterprises is quite close to the longitudinal deepening, social benefit and economic benefit interactive growth become a must.Explores how the publishing wide-angle to promote social and economic benefits subject plan double growth provide a reference for the development of the