不同组织对移动商务的采纳研究——基于TTF的案例分析-管理科学与工程专业论文.docxVIP

华 华 中 科 技 大 学 硕 士 学 位 论 文 II II Abstract Since 1990s, the electronic commerce (E-commerce) gains a huge development because of the popularity of Internet. Recently, people can get information wherever and whenever they are because of the popularity of the mobile phone and the mobile communication technology. As a result, a new kind of electronic commerce which is called mobile commerce (M -commerce) is developed. Nowadays, M-commerce is becoming more and more popular in the world. As one of the main applications of M-commerce, the mobile applications in organizations can offer information to the moving-staffs when they are offline from Internet and intranet, extend reaching-range of organizations’ information system, optimize datum-gathering and information transmission procedure. Thus, it will improve business efficiency, satisfaction of staff and service level of customer. Today, mobile application has become one of the most important applications in enterprises informationization and has enormous potential. Analyzing current development of M-commerce and its domestic and international research achievement, this paper introduced and discussed concepts, characteristics, mode, current application and adoption model of M-commerce. In the research of organizations’ M-commerce, the author draws upon the Task-Technology Fit (TTF) model as its theoretical basis and its case studies of M-commerce usage in three different industries to pragmatically analyze the enterprises’ task and mobile technology characteristics. The findings indicate that the extent of task-technology fit gives grate impact to the performance of M-commerce in different business environment. The result points out the importance of the fit between technologies and users’ tasks in achieving enterprise performance impact from M-commerce. III III Keywords: Task-Technology Fit (TTF) Mobile Commerce Adoption Informationization Based on Mobile Business SMS PAGE IV PAGE IV 目录 摘 要 I HYPERLINK \l _bookm