成功商务演讲的策略分析——乔布斯的魔力演讲-strategic analysis of successful business speeches - jobs' magic speeches.docx

Abstract With the development of economic globalization, economic cooperation and communication is becoming increasingly frequent. Most business cooperation is achieved by means of interpersonal communication, so the use of effective and efficient language in the field of business has been considered as a critical skill for the success of business. Among various kinds of ways in business communication, business English presentations play an increasingly important role and remain the most essential in international business activities. Nowadays the society in which we live is full of communication, therefore people always achieve their tasks or reach some goals by communicating with others. When doing a job, no matter what the field, and no matter how much you know about your job, specialized knowledge alone is not enough to guarantee success; communication skills are also vital. On the list of the importance of various factors in hiring decisions, oral communication skills were ranked on the top. Business presentations usually involve making report of a project to superior, introducing products to the customer or offering trainings to employees on their work, and so on. The content of business presentation is very clear. It can be a project, a scheme, a product or a strategy. It is to explain ideas, state views, or put forward solutions, so they need not be shown in a way which involves many extensive examples with a variety of stylistic devices. In addition, as business presentations call for explicit and accurate statistics and facts to support the key points, there should not be many emotional or exciting elements in the presentations for the reason that it is made to convey information and convince the audience with facts and statistics. Therefore, this thesis mainly aims at searching the strategies of effective business presentations mainly by analyzing Steve Jobs? opening remarks on Apple Worldwide Developer Conference in 2011. This thesis falls into five par