电子商务网站盈利模式设计和管理-工商管理专业论文.docxVIP

上海交通大学工程硕士学位论文 ABSTRACT IV e-commerce website profitability model, and continuous improvement in practice. This paper is to present various aspects of e-commerce development in China the situation is analyzed. Through the development trend of Chinas e-commerce, development factors and my e-commerce analysis of the seven models for the latter designed for this project lay the foundation for e-commerce revenue model. Secondly, the area of electronic commerce through our current range of profit models in the analysis, and several major domestic e-commerce site for a detailed analysis of the profit model to explain the strengths and weaknesses of various profit models. Then obtained required for this project would use B to C e-commerce path. Eventually, after the network comparison of the media and print media that now the Internet on the print media launched a strong challenge. But despite the profitability of print media is declining, but does not mean that the business value of reducing, or even the quality of these services in some ways it is irreplaceable. But if the media still rely largely on the spread of traditional paper form, its profitability is difficult to have the opportunity to release. Plane is needed is the integration of content and new media to make profits return to normal levels. Therefore, the print media must be strengthened and the cooperation of the emerging Internet media. As a result, design network based on the value of e-commerce and print media combined profit model. In summary, this article not only to our e-commerce conducted on all aspects of analysis, but also on the mainstream e-commerce site has a detailed analysis of earnings patterns, especially the print media and online media integration is discussed. This is still in the confusion of today do not know how to return to the normal level of profitability of many of the print media businesses, with some reference. KEY WORDS: E-commerce，Print Media，Value Net，Profit model 上海交通大学工程硕士学