习酒培训手册.doc

中国驰名商标 纯粮固态发酵 8 - 目 录 第一章 公司及产品介绍··········································2 第一节 习酒公司厂情介绍·····················································2 一 公司简介·····························································2 二 习酒历史·····························································3 三 习酒荣誉·····························································3 四 经营理念·····························································4 第二节 习酒产品介绍·························································4 一 产品概况·····························································4 二 产品系列·····························································4 三 产品特点·····························································4 四 成就习酒产品卓越品质的物质载体·······································5 第二章 白酒基础知识介绍········································6 一 中国酒文化概述·······················································6 二 中国白酒的分类·······················································7 三 白酒的勾兑与调味·····················································8 四 酒曲及其在酿酒中的作用···············································9 五 白酒的度数及其测定方法···············································9 六 白酒中的营养物质和有害物质··········································10 七 中国白酒的香型特点及其代表··········································11 八 白酒的品评与语言描述················································12 九 中国历届名酒评选前几名列表··········································14 十 中国白酒市场竞争现状及发展趋势······································15 第三章 促销员培训··············································17 第一节 基础知识篇··························································17 一 认识自己的工作······················································17 二 简单掌握销售的含义··················································17 三 促销礼仪····························································18 四 促销员基本心里素质要求··············································21 五 倒酒时的注意事项····················································21 第二节 促销技巧篇············································