信任赤字下,中国对外国婴儿配方奶粉的需求激增课件.pptx

Chinese demand for foreign baby formula surges on trust deficit 信任赤字下，中国对外国婴儿配方奶粉的需求激增食品进口总额烘炒食品8.26%可可制品8.25%糖25.34%乳品48.62%奶牛存栏数1978年47.5万2014年1499万《世界乳业联合会 2014 年全球乳业报告》世界平均水平1/3亚洲国家1/2人均消费量36.7kg发达国家1/7消费需求的持续升温30万吨越来越多的国内企业缩减成本进口奶粉高中低进口奶粉价格1/2三鹿奶粉等国内奶粉20.6%1.13%问题一、 世界主要乳品贸易的地理分布格局。（原料产地，加工，贸易市场的特点）二、中国乳制品消费市场对于世界乳制品产业的影响。FTCR survey finds little consumer faith in domestic infant milk products in wake of scandalsChinese consumer demand for foreign-branded infant milk formula is continuing to grow, despite the government’s claim that the domestic industry has emerged from a scandal seven years ago that killed at least six babies.The latest brand survey from FT Confidential Research found consumers overwhelmingly favouring foreign brands over domestic ones. A substantial 61.9 per cent of respondents said their families most regularly purchase foreign-branded formula, up from 58.9 per cent in the fourth quarter of last year (see chart).在最近纳税人和消费者权利基金会的商标调查发现消费者倾向于国外商标以压倒性优势超过国内商标。由去年四季度的58.9%上升至61.9%的受访者称他们家庭最常买国外的奶粉。 纳税人和消费者权利基金会调查发现在奶制品丑闻后很少有消费者信任国内的婴幼儿奶制品。 中国消费者对国外奶制品的需求持续升温，尽管政府声称国内企业已经从7年前导致至少六名儿童的死亡的丑闻中走出。The abuses in China’s formula market are partly the result of its extreme fragmentation. China’s 103 domestic manufacturers produce more than 2,000 formula variants, according to the China Food and Drug Administration, in some cases producing different packaging for different parts of the country. The five market leaders in China have a combined share of just over 40 per cent, compared with an equivalent share of 80 per cent or more for leading producers in the US, Japanese and South Korean markets. 中国奶粉市场的恶性滥用是部分极端分裂的结果。中国103个国内制造商生产超过2000个配方变体,根据中国食品药品监督管理局,在某些情况下为不同的地区或地区生产不同的包装。中国的五个市场领导者共有一个结合的份额仅仅超过40%,相比之下,在美国,日本和韩国市场，这样一个等价的份额会有80%或更多的领先生产商共同享有。A new batch of regulations governing infant milk formula is set to address this fragmentation when it goes into effect at the start of October. These “one formula, one brand” rules will require the registrati