毕业论文设计《衡水万德福超市的会员卡营销策略分析论文》.docVIP

l 密 级 公 开 学 号 衡水学院 毕业论文 衡水万德福超市的会员卡营销策略分析 论文作者 ： 指导教师 ： 系别 ：： 经济学与管理学系 专业 人力资源管理 年级 ： 提交日期 ： 答辩日期 ： l 论文题目：衡水万德福超市的会员卡营销策略分析 摘 要：随着我国超级市场的快速发展及竞争加剧。企业均千方百计寻找新的手段来吸引顾客，会员卡则是近几年零售业实施的较为普遍的一种。但是，多数零售企业都只是把会员当作是一种促销工具。而本研究认为会员卡的真正意义并非局限于此。商家应该把它看作是一种营销理念，能够更好的融入整个消费系统当中。本文通过分析万德福超市的营销现状，针对会员制营销的优点和缺点来提出进一步的营销策略。为顾客提供个性化、人性化的客户关系管理，满足消费者的心理需求，从而实现顾客忠诚度。 关键词：会员卡；客户关系管理；顾客忠诚；营销策略； 设置方法同摘要— 设置方法同摘要—打印时请删除 柳亚林：VLAN在校园网中的高效应用 PAGE II Title：Hengshui wonderful supermarket member card marketing strategy analysis Abstract: with the rapid development of supermarkets in China and competition. Companies make every attempt to find new means to attract customers, membership card is in last few years retail implemented a more common. However, the majority of retail enterprises are just the membership as a promotional tool. This paper argues that membership card really means is not limited to this. Businesses should take it as a marketing concept, to better integrate into the consumption system. In this paper, through the analysis of Telford million supermarket marketing present situation, in view of the advantages and disadvantages of membership marketing to further marketing strategy. To provide customers with personaly, satisfing customer relationship management, meeting the psychological needs of consumers, thereby achieving customer loyalty Keywords: Membership； Cuetomer relation management； customer loyalty； marketing strategy； （此处插入分页符打印时请删除 一级标题为黑体、小四号字、行距最小值16磅—打印时请删除空两行 一级标题为黑体、小四号字、行距最小值16磅—打印时请删除 空两行—打印时请删除 正文字体为黑体、三号字、行距最小值22磅、段前1行、段后1行、居中—打印时请删除 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc343608525 Abstract PAGEREF _Toc343608525 \h II HYPERLINK \l _Toc343608526 一 绪论 PAGEREF _Toc343608526 \h 1 HYPERLINK \l _Toc343608527 （一）研究的背景及意义 PAGEREF _Toc343608527 \h 1 HYPERLINK \l _Toc343608528 （二）论文的组织结构 PAGEREF _Toc343608528 \h 1 HYPERLINK \l _Toc343608529 二 万德福超市的会员卡营销现状 PAGEREF _Toc343608529 \h 2 HYPERLINK \l _Toc34360853