《旅游管理—常州芙蓉镇船菜经营的思考》毕业学术论文.docVIP

扬州大学本科生毕业论文 PAGE PAGE 11 扬州大学本科生毕业论文 常州芙蓉镇船菜经营的思考 07级旅游管理 王晓栋 指导老师 房士林 摘要：清代名著《扬州画舫录》清晰地描绘了古代扬州地区船宴的繁盛景象，然而古代自发的船宴经过几个世纪的演变，已经变成了现在富有特色的商业船菜馆，尤其是在太湖、南湖地区形成了庞大的规模，独特的风格，难忘的佳肴。与此同时，芙蓉镇船菜馆与太湖、南湖等著名船菜馆的强烈反差，引发了笔者对其菜馆的思考。通过对各个菜馆周边竞争环境、经营现状的研究，发现家乡的船菜馆虽经营前景良好，竞争相对激烈，但在这种竞争机制下，芙蓉镇的船菜经营却呈现出家庭式特点，该特点表现在菜价适中、菜名朴实、质量一般、规模偏小四个方面。就此笔者展开调查，发现家乡的船菜馆的发展受到各种主客观因素的正反影响，比如经营者的思想、目的和当地资源状况等。 关键词：船菜历史；经营现状；船菜特点；形成原因 My Pondering Over The Way Of Running A Boat Restaurant In Fu Rong Town Of Chang Z Abstract: A book called Yang Zhou Hua Fang Lu which was written at Qing Dynasty has described a wonderful sight of boat banquets in Yang Zhou, but Ancient boat banquets now have become the boat restaurants full of characters after centuries of evolution, especially in Tai Lake and South Lake where there are many boat restaurants with a large scale and unique appearance and also unforgettable dishes. In the meantime, the boat restaurants in my hometown constitute a sharp contrast to them, which make me introspect. During the research of its competion and current situation, I found it has a relatively bright future but fierce competiton. However, it’s still like a family which you can feel form the prices of its goods, the names of them, the quality of dishes, and the scale of the boat under such an fierce competiton. So I try to find out the causes and finally realize that the limitation of the ideas and purposes of owners and the local background have been restricting the development of these restaurants. Keywords: boat Restaurant; History; Current Situations; Features; Causes PAGE 11 扬州大学本科生毕业论文 PAGE I 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc294511351 一、船菜的历史和中国著名船菜案例 PAGEREF _Toc294511351 \h 1 HYPERLINK \l _Toc294511352 （一）太湖船菜 PAGEREF _Toc294511352 \h 1 HYPERLINK \l _Toc294511353 （二）南湖船菜 PAGEREF _Toc294511353 \h 2 HYPERLINK \l _Toc294511354 二、芙蓉镇船菜的现状 PAGEREF _Toc294511354 \h 2 HYPERLINK \l _Toc294511355 （一）经营时间较短，但市场活跃 PAGEREF _Toc294511355 \h 2 HYPERLINK \l _Toc29451135