毕业论文设计《方大新材料（江西）有限公司营销团队绩效考核体系研究》.docVIP

编号： 方大新材料（江西）有限公司营销团队 绩效考核体系研究 Research on Marketing Team Achievements Inspection System of FangDa New Material （Jiangxi） Limited ompany 专业、领域名称： 工管管理硕士（MBA） 专业代码： 125100 种类（在相应方框内打√）： 统招博士□ 统招硕士□ 同等学力人员申请硕士学位□ 高校教师在职攻读硕士学位□ 专业学位√ 摘 要 绩效考核是绩效管理的关键环节，绩效考核的成功与否直接影响到整个绩效管理过程的有效性。在对国内外先进进行研究与借鉴的基础上，通过问卷调查、访谈等方式，对现状存在的问题，提出了的改进设计方案，同时在对新实施运行过程中可能出现的问题设计出解决方案。探讨营销团队绩效考核特性 关键词：营销团队；绩效考核；考核体系设计；考核指标 Abstract The Performance Assessment system is the Performance management key link， the Performance Assessment success or not immediate influence to the entire Performance management process validity. The complete Performance management must be a circulation process， including Performance contents and so on goal making， Performance counselling， Performance assessment and Performance drive. This article in studies and profits from the predecessor to study the literature and in the theory achievement foundation， take Fangda New Materials （jiangxi） Co.， LTD as the example，in the foundation which to the domestic and foreign Advanced enterprise Performance assessment studies and uses for reference，through ways and so on questionnaire survey，interview，conducts the deep research and the discussion to the Fangda New Materials （jiangxi） Co.， LTD Performance assessment present situation existences question，proposed the Fangda New Materials （jiangxi） Co.， LTD Performance assessments improvement design proposal，simultaneously in the question which possibly appears to the new Performance assessment system implementation movement process in designs the solution. This article through opposite party greatly new material company achievements inspections analysis， understood clearly Our country Enterprise achievements inspection theoretical side the experience， to study Our country Enterprise achievements inspection to lay the foundation， for comprehensively and understood clearly our country large and middle scale Employer achievements inspection provi