企业销售部门综合管理平台的设计与实现.docVIP

本科生毕业设计（论文） PAGE PAGE I 企业销售部门综合管理平台的设计与实现 摘 要 随着企业资源计划系统等企业管理系统的飞速发展，如今适用于大型企业的销售管理平台都做的非常完善，但是对于中小型企业来说并不需要如此庞大的系统，而且昂贵的部署费用也令其难以接受。 本系统就是针对中小型企业销售部门设计的一个的管理平台，主要实现公司对销售人员和客户资源的管理。本文首先介绍了系统的开发背景并阐述了课题的意义，随后对系统进行了需求分析和可行性分析。然后，按照软件工程学的开发步骤从系统的总体设计到详细设计，详细阐述了系统的功能结构设计、数据库设计、程序设计和界面设计。通过本平台企业可以完成对销售人员工作日程的掌握，对客户资料的控制，对销售业绩的统计，可以进行公司内部的点对点通信，共享文档资料的功能。通过完善的数据库修改与删除权限控制和程序逻辑控制，实现了企业销售部门即使人员流失而客户资源也不会不流失的目的与要求。最后，对系统的功能进行了测试，实现了系统部署方便、管理高效、可维护性强的目标。 本项目完全基于网络构建，用户通过浏览器使用本系统，并且具有很高的灵活性。目前国内类似管理平台还尚不成熟，因此本项研究具有一定的创新性和实践意义。 关键词：销售人员管理；客户资源管理；权限控制 Abstract In pace with the rapid development of personal computers and the Internet, most companies use enterprise management system such as Office Automation System and Enterprise Resource Planning System to manage daily routines and related data, thus achieving a quality leap in enterprise management. Office Automation System and Enterprise Resource Planning System intended for large-scale enterprises are quite developed nowadays, however, for small and medium-sized companies, there are a lot of functions they find unnecessary, not to mention the cost of deployment they can’t afford. The Sales Management System in discussion here is devised to find a solution for small and middle sized enterprises to manage client resource and sales personnel. From the point of view of software engineering, the paper expatiates on the development process of the Sales Management System in five chapters. Firstly the paper introduces the background and significance of the development of the system while providing detailed feasibility and demand analyses. Secondly, the paper sets forth the realization of the functions of the system following the procedure of its development, i.e., from its overall to specific devises design. Last but not least, the paper shows test results of the functions of the system, which prove to be highly user-friendly, efficient and easy to maintain. Key words：Customer Relationship Management；Database；ASP.Net 目 录