最新版创新高职英语基础教程综合1册精品电子教案Unit3-单元三级指标Reading-N.pptVIP

Notes of Text B N R G L HOME Listen to Vocabulary Listen to Text B N R G L HOME ◆ (line 9)... increase your sex appeal if you use ... *appeal: (n.) a quality that people find attractive or intersecting e.g. Its new title was meant to give the product greater public appeal. [运用] sex/public appeal e.g. Ads that promise to increase your sex appeal if you use a certain product are very common. [拓展] appeal (v.) 吸引 e.g. On the other hand，the idea appealed to me. ◆(line 25)... young people’s desire to conform. *conform: to be of required type or quality of sth. such as a law，social norms or someone’s wishes. [运用] conform to e.g. The lamp has been designed to conform to new safety standards. [拓展] conformity (n.) 随大流 e.g. Excessive conformity is usually caused by fear of disapproval. N R G L HOME ◆ (line 67)... are influenced by ads and often buy on impulse, ... *impulse: a sudden desire to do sth. e.g. Unable to resist the impulse, he glanced at the sea again. [运用] on impulse 凭一时冲动 e.g. Sean is a fast thinker, and he acts on impulse. [拓展] impulsive (a.) 易冲动的 e.g. He is too impulsive to be a responsible mayor. ◆(line 36) ... whether they are getting solid value for their dollars ... solid: being useful and reliable [运用] solid advice/performance e.g. The organization provides the company with solid advice on a wide range of subjects. [拓展] solidly (adv.) 坚定地;连续地 e.g. People who had worked solidly since Christmas enjoyed the chance of a Friday off. N R G L HOME ◆ (line 44) …stimulates demand ... stimulate: to encourage sth., to begin or develop further e.g. America’s priority is rightly to stimulate economy. [运用] stimulate/production/demand/competition/consumption e.g. Product promotion can stimulate consumption. [拓展] stimulative (a.) 刺激性的 e.g. It’s possible that a tax cut might have some stimulative effect. ◆(line 53)... try to make their commercials creative. commercial: an advertisement that i