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Cyclic vs. circular argumentation in the
Conceptual Metaphor Theory
´ ´ ´
ANDRAS KERTESZ and CSILLA RAKOSI*
Abstract
In current debates Lako¤ and Johnson’s Conceptual Metaphor Theory has
been charged with the circularity of the relation between the data and the
hypotheses. If these charges were justified, they would be fatal for Concep-
tual Metaphor Theory, because circularity is one of the most serious objec-
tions that can be raised against a scientific approach. Accordingly, the paper
addresses the following problems: (1) Are the charges claiming that Lako¤
and Johnson’s Conceptual Metaphor Theory is circular adequate? (2) In
what kind of metatheoretical framework can it be decided whether a given
argumentation is circular? (3) Is Lako¤ and Johnson’s Conceptual Meta-
phor Theory built on circular argumentation? The paper answers these
questions as follows: (1) The charges mentioned are not adequate because
they are based on defective notions of circularity. (2) An approach to plau-
sible argumentation is proposed. It includes a novel account of fallacies,
which facilitates a more adequate definition of circularity than those which
the charges use. (3) This novel account yields the result that Lako¤ and
Johnson’s (1980) and Lako¤ ’s (1993) argumentation is cyclic rather than
circular, but the way it treats data includes circular aspects as well.
Keywords: metaphor; argumentation; fallacies; circularity.
´ ´
* Correspondence addresses: Andras Kertesz, University of Debrecen, Institute of Ger-
man Studies, Department of German Linguistics, Pf. 47, H-4010 Debrecen, Hungary;
´
Csil
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