城市品牌体系构建中的地方政府行为研究——以泉州市为例-行政管理专业论文.docxVIP

Research on Behavior of Local Government in the Construction of City Brand System ——Set City Quanzhou as an Example ABSTRACT In a present day society, in accordance with a significant development of the economic rate and the information times, the local governments have made steps to promote citizens’ life quality, which are speeding up infrastructure construction and an improvement of living conditions. It is worth noting that the local governments have been conscious of the city brand grandly that has become a key word in local governments’ competition strategies. By reason of the highly known city brand would help to attract to talents and investment. In addition, it would represent that a multiplier effects in city development and a fast-expanding travel industry as well as a large-scale communication of local economy and culture. Furthermore, the local citizens will be proud of their hometown. Moreover, the local government plays crucial roles in building the city brand, which are leader, motivator and coordinator. In order to increasing the core competence, the government officials should pay attention to enhancing city fame and reputation. This paper is aimed to study the city brand of the city of Quanzhou that is located in south of Fujian province. As well-known, comparing with its history and culture as well as the rapid growth of Quanzhou’s economy, a development of its city brand is behind Xiamen (the special economic zone) and Fuzhou (the capital city) significantly in Fujian province. In this research, firstly, combined with numerous of relative Chinese and foreign literatures, it shows that the background of Chinese city brand and the local governments’ measures, and then the research objectives. Secondly, this paper studies the relationship between the city brand and the policies of local government. Thirdly, the research states the Quanzhou historical culture and the economic development simply. And it indicates certain weaknesses of policies of Q