房地产企业多区域扩张的风险分析与对策研究管理科学与工程专业论文.docxVIP

摘 要 伴随房地产市场的不断完善和成熟，早期房地产企业群雄割据的市场必然被 及时建立全国战略性扩张的房地产企业所分割。房地产企业的多区域扩张不仅可 以使房地产企业这一特殊群体发展规模经济，节约成本，占的市场优势，还可以 使企业获得可持续的发展。在房地产企业开发活动存在着一般的风险，而中国的 房地产企业实施战略扩张则有其自身的风险特点。因此，对于房地产企业扩张战 略的风险研究也必定是中国房地产企业扩张的现时之需。 本文首先根据房地产行业发展背景和企业发展现状提出了研究房地产企业多 区域扩张风险分析与对策研究这一课题。根据企业扩张战略管理理论指出企业多 区域扩张是房地产企业发展的普遍规律。根据风险管理理论揭示了房地产企业风 险管理的一般理论。 其次，本文运用房地产经济学、财务管理、风险管理、企业管理、人力资源 管理等学科、领域的理论知识，结合我国房地产企业多区域扩张的实际情况，对 房地产企业多区域扩张面临的风险因素进行了分类，系统而详细地分析了房地产 多区域扩张中的风险因素；在详细分析了房地产企业多区域扩张多种分析方法基 础上，基于模糊层次分析法对房地产企业多区域扩张风险进行了量化分析；提出 了房地产企业多区域扩张风险的控制措施，并针对房地产企业多区域扩张的主要 风险提出了防范对策。 最后，结合龙湖地产在全国的多区域扩张进行了实证分析。 关键词：房地产企业，多区域扩张，风险分析，对策 ABSTRACT Accompanied by the real estate market continued to improve and mature, the real estate business which used to divide crowded market in a timely manner was bound to establish a national strategic expansion of the real estate business division. The number of regional real estate companies expand not only in real estate development business in this special group of economies of scale, cost savings, accounting for a market advantage, but also give enterprises a sustainable development. There is a general risk in the real estate business development activities. And the implementation of Chinas real estate business strategy is to accumulate its own risk characteristics. Therefore, the Chinese enterprises need to study the strategy risk of real estate business expansion. In this paper, the author use some data based on the real estate industry background and business development of a proposed study on the expansion of the regional real estate enterprises Risk Analysis and Countermeasures of the subject. According to the business expansion strategy that management theory is the expansion of regional enterprises in real estate development enterprises universal law. According to the theory of risk management revealed the real estate enterprise risk management theory in general. Secondly, in this paper the author use real estate economics, financial management, risk management,