房地产新闻报道策略研究——以《21世纪经济报道》(2008-2013)为例-新闻与传播专业论文.docxVIP

摘 要 摘 要 房地产业是涉及金融、股市、财税等方面的综合性的产业，其作为我国国民经济 的支柱性产业，近些年得到了较快的发展。房地产市场日趋完善，房地产建设、出售、 出租、管理都形成完整的产业链。住房作为很多市民的刚性需求，越来越多的受到全社 会的关注。 房地产调控是通对过金融政策的调整以及行政干预，不断影响房地产市场发展， 目的在于保障普通市民的基本住房需求。在房地产调控政策实施过程中房地产新闻发挥 着不可替代的作用。目前房地产调控效果并不理想，其中一个重要原因是房地产调控新 闻报道策略与机制不够健全。 为了更好地研究新闻媒体在商业与政策博弈中的价值判断与报道取舍，笔者将结 合国家近年来的调控政策，在以《21 世纪经济报道》为例来研究媒体对房地产调控新闻 报道的基础上，对房地产新闻报道与房地产调控之间的关系进行逻辑推理。 本文通过内容分析法，对 2008 年 6月1 日到 2013 年 2 月 28 日期间的《21 世纪 经济报道》有关房地产新闻进行抽样，并依据新闻专业主义、媒介建构主义、拟态环境、 议程设置等理论基础对每个项目进行编码，最后量化得出分析数据。 本研究目的在于探寻媒体在当前房地产调控大势之际是如何报道相关新闻的，能 否配合房地产调控营造舆论氛围，并对其所存在的问题进行分析。依据新闻专业主义对 其存在的问题提出解决意见。以期促进房地产新闻报道的发展，并最终促进房地产市场 健康发展。 关键词 房地产 房地产新闻 报道策略 量化分析 关键词排名 Abstract Abstract Real estate industry is a comprehensive industry which involves afinance, stock market , taxation , etc.as a pillar industry of the national economy, it has a rapid development in recent years. Real estate market is maturing. Construction, sale , lease and management of real estate have formed a complete industrial chain. Housing,as a rigid need of many people , more and more attention is paid on it of the whole society . Regulation of real estate affects the real estate market through the regulation of financial policies and administrative intervention , in order to protect the basic housing needs of ordinary citizens . The real estate news plays an irreplaceable role In the real estate control policies implementing . The effect of current real estate regulatory is not so good , one important reason is the strategies and mechanisms of real estate news is not so perfect . In order to study the reported value and judgments choice by media between the business and policy game better , I will combine with the regulatory policies of the country in recent years , and study the regulation of real estate media news reports on the relationship between real estate and real estate news regulation ,based on 21st Century Economic Report . Through content analysis of 21st Century Business Herald between June 1, 2008 to February28,2