房地产新闻的传播初探——以新浪乐居重庆站新闻组为例传播学专业论文.docxVIP

ABSTRACT In contemporary Chinese society, the real estate becomes national focus. Sina Leju that split out from the real estate channel of Sina on 25 March, 2008 is a platform that communicates real estate market and consumer. This thesis based on the practice experience in Sina leju, and was supported by a large number of first-hand experience in data and personal experience. At the same time, it integrated kinds of social science research methods to describe and interpretive research such as field research, literature analysis, content analysis, interviews and others, so as to achieve the following two purposes: to disseminate or qualitatively descript the state of Sina leju; to explain the state of Sina leju and summarize propagation. There are innovations in theory, and it solved practical problems on a set of feasible strategies. So this thesis explored application of existing theory, with certain academic and practical significance. This thesis studied Sina Leju as an important subject in the process of mass communication. Hoping to find out how the news of such a special subject-specific produced in the Chinese context, and what characteristics was in the process of news production, and what influence factors was in the process of network news production, and how the internal checked within the organization structure, and how it affects the relationship between network news production, policy and economic factors, competitive factors on the impact of news production. In this thesis, there are combinations of theoretical analysis and empirical specification, microscopic behavior and macroscopic background, qualitative analysis and quantitative research method, so it had each focus at all levels and realized innovation in research method. Specifically, this paper followed the technical routes to study, that is participated and practically observed – collated practical information and summarized - read papers - defended open title and corrected research – wrote