方正科技金融税控装置产品开发及市场研究-工商管理专业论文.docxVIP

中文摘要 由于信息科技突飞猛进的发展及应用，使得税控装置广泛应用于税务行业。 银行卡与银联卡日益普及，使得“银税共享”银行卡支付与税务征管业务互动、 协同操作成为时代的需求，而金融税控收款机是银税共享实现的基础。本论文对 银税共享背景进行分析，针对存在的问题提出有现实意义的解决方案，并重点分 析了银税共享信息平台建设的重要作用，着重针对金融税控装置在商业领域应用 所遇到的难点问题，提出多业态的应用方案及商业系统改造方案，以期给银税共 享的发展提供一条可行之路。本文作者以工作的单位方正科技集团股份有限公司 为例，结合当前金融税控与银行卡的应用特点，结合市场的需求情况，运用市场 营销理论、全面质量营销理念、关系营销，通过对方正科技企业的 SWOT 分析， 找到适合企业的综合竞争优势；通过目标营销方案，对所处的市场细分、目标市 场及市场定位的全面分析，指出公司在市场竞争激烈的环境下，通过寻求技术创 新，区别于竞争对手，并且采用差异化营销与关系营销为指导，提出适合本企业 的营销思路。 本文采用目前主流营销理论——关系型营销理论、全面质量营销理念为基 础，结合企业实例，对于企业未来开拓市场，提出自己的意见与方案；在市场应 用背景充分掌握的前提下，提出产品差异化的设计思路，使企业产品在技术上领 先于对手；二是针对“银税共享”方案必须得到税局认可的现实情况，提出从高 层营销，建立关系型营销并力求在服务方面做到本地化服务，为公司赢得市场， 对税控市场与税务信息化做出自己企业应有的贡献。 关键词：税控收款、金融税控机、POS 机，银行卡、市场营销 ABSTRACT As the rapid development of information technology and applications, tax control devices are widely used in the tax industry, bank cards and CUP cards are growing more and more popular, bank and tax sharing payments, tax collection and business interaction become the needs of the times, the financial tax control register is the basis of bank and tax sharing. This paper analyses the background of bank and tax sharing, proposed practical solution for problems, besides analyzed important roles of bank and tax sharing platform. This paper focused on the difficult problems of financial tax control devices in business area, proposed applications for multiple formats and business improved project, aimed to provide a practical way for the development of ban and tax sharing. This paper takes Founder Technology Group Co. Ltd as an example, using current financial tax control and bank card application features, combined with marketing demand, marketing theory, total quality marketing concept and relation marketing to do SWOT analysis for Founder Technology Group, in order to find comprehensive competitive advantage. Through target market to do market segmentation, target market and market positioning analysis. By seeking technical innovation, distinguish competitors, using differences marketing and relati