儿童玩具包装设计研究-设计艺术学专业论文.docxVIP

总结了一系列儿童心理特征下对玩具包装设计元素的感知，并在此基 础上提出了相应的设计方法。 本论文通过对儿童认知事物的心理及消费行为等方面的总体研 究，从现象中找内在本质及其联系，再根据这些因素来指导玩具包装 的设计，为今后玩具包装的设计提供科学依据。 关键词：儿童；儿童玩具；包装设计 II ABSTRACT Childhood is a period of children from birth to maturity period of the beginning of the stage. and it is a society period of never knowing the certain outlook to the period of the individual. Play is a process of study and education for children. Lushun, great thinker and litterateur, says: Playing game is the most proper behavior of children, the toy is the childrens angel. Chen heqin psychologist and educationist for children, further points out: Play, surely is very important, the toy is more important. Toy provides a way of playing game and a best study method for them as well. Lovely toy is a way to educate children and affect the sentiment of children slowly. Toy packing industry, which Affiliated to children’s toy, has important value and significance of research. Wanting to discover how to design for children, we must specialize in the target subdivision stratage of the present packing market and analysis of children user group. Childhood is the start of life. Packing palys an important role in children’s buying toys because of the psychological features of children and the special role children are endowed with. This essay emphasizes on the realization process of children. This paper combines psychology and consumer science, the arts, design methodology. It uses abundant datas to infer that different psychological characters of children lead to different characters of toy III consumption conduct .This difference reflects on the packing style of toys. This essay analyzes the psychological characters and consumption psychology of children and sums up a series of packaging design theory according to children’s psychological character. This essay tries to make general research on psychology, activity, culture, values and moral values of children through comparison and analysis. It finds out the nati