房地产企业自主创新能力评价研究-管理科学与工程专业论文.docxVIP

摘 要 房地产企业在经济发展中存在着产业结构不合理、经济增长的质 量和效益不高、经济增长方式粗放以及资源消耗过度和生态环境恶化 等一系列的深层次问题。这些问题和矛盾都与自主创新能力有限有着 密不可分的关系。因此，自主创新是推进房地产行业健康发展的首要 动力。 但是，要使企业自主创新工作健康全面地发展，必须建立科学的 自主创新能力评价指标体系与评价方法，从而对企业自主创新工作进 行科学引导。 本文从分析自主创新的内涵及房地产企业业务流程入手，主要进 行了以下四方面的研究： （1）将房地产企业的自主创新能力分为投入能力创新、管理能 力创新、整合开发能力创新、营销售后能力创新和创新环境五个构成 要素，构建了房地产企业自主创新能力评价指标体系。 （ 2）在构建评价体系的基础上选用多层次模糊综合评价法 （MHFCE）建立房地产企业自主创新能力评价模型。 （3）应用该评价模型对具体房地产企业进行了评价研究。详细 阐明了 MHFCE 方法的运算步骤，验证了所构建的房地产企业自主创 新能力评价模型的可行性。 （4）在综合分析实证评价结果的基础上，提出了增强房地产企 业自主创新能力的途径和建议。 关键字：自主创新能力 评价指标体系 评价模型 房地产企业 Abstract In the development of real state enterprises, there are a series of severe problems, such as improper industrial structure, relatively low development quality and beneficial results, excessive consumption of resources and deterioration of ecological environment, all of which are closely related to the capacity of independence innovation. Therefore, independent innovation is the ultimate motivation for healthy development of real estate industry. However, in order to make the enterprises’ work of independence innovation develop healthily and comprehensively, we need to establish a scientific set of evaluation index system for independent innovation capability and corresponding evaluating approach, thus the work of independence innovation of many enterprises can be guided in a more scientific way. Based on the analysis of the connotation of independence innovation and operation procedures of real estate enterprises, this paper conducts the research mainly from four aspects as follows: Firstly, in this paper, independence innovation capability of enterprises is divided into five constructive factors: input innovation ability, management innovation ability, integration and development innovation ability, marketing and after-sale innovation ability along with innovation environment, through which an evaluation index system for independence innovation of real estate enterprises are established. Secondly, after establishing an evaluation