房地产项目目标成本控制理论探讨及其实践-项目管理专业论文.docxVIP

飞机句 飞 机句 中文摘要 过去的十多年，我国房地产行业经历了体制和机制上的种种转变。经历过 2008 年到 2009 年如此剧烈的市场波动之后，很多房地产企业认识到，在外界条 件无法掌控的情况下，规模化、品牌化和专业化将是企业可持续发展的必由之路， 真正开始重视抓好企业内部管理.成本控制无疑是最直接关系到企业经济效益的 、…项经营管理活动。 论文首先回顾了我国房地产行业的发展历程和现状:综述了房地产企业成本 、 控制的相关理论:指出目前和今后较长的一段时期，我闺房地产项目主要采用目 串 标成本控制方法。论文介绍并分析了目标成本控制实施现状和存在的问题。在此 4 基础上，论文作者运用全过程控制、挣值法、价值工程、主动控制和动态控制等 方法，结合本人的工程实践经验，研究并逐一论述了现代房地产项目从总体策划 和投资决策、设计、招投标，施工直至竣工验收四个阶段目标戚本控制的思路、 影响因素，以及应采取的措施等。最后通过广州某住宅项目建设的实际案例，具 体探讨了该房地产项目目标戚本控制的经验和存在的不足以及可改进之处。论文 的研究成果对国内其它房地产企业的成本控制具有…定的指导意义和参考价值。 关键词z 房地产房地产项目房地产企业戚本成本控制 Abstract During the past more than 阳fi years，the domestic real estate industry hω experienced various changes of regulative system and operational mechanism. After having suffered so poignant market turbulence during 2008-2009，many domestic real estate enterprises understood that because the extemal circumstance couldnt be controlled by themselves，it is the unavailable approachωdevelop enterprises persistent1y by dimension-expending ，famous branding and specialization. 咀ley ， seriously 剑art to pay great attention to their intemal business management.Among of 飞 the many measures of the intemal business management， cost control，without question，is the mo剖 important activity. It is directly related to the business benefit ， 句 the ente叩rise. 币lis paper，first of a1l， reviewed the development history of real es阳te indus町 in China and introduced its present situation. Following th剖， several theories regardingωthe project cost con衍。1 of real estate industry were summarized in 由e paper. 币le author pointed out th副 the domestic real estate ente叩rises are implementing targetωst control method on their real es阳te projects at present and possibly in a longer period ofthe 缸.ture.ηle present si阳ation ofthe real esta也 project cost control in China and the weakness issues th剧 prevalence currently in the enterprises were in衍。duced and analyzed in the paper. on the above-mentioned base，the author of the paper combined r