方言电视节目的困境与思路-新闻学专业论文.docxVIP

11111111111111111111111111111111111111111111111111 Y1850204 摘要 摘要 方言电视节目…直为广大研究者所关注，不久前，在方言比较盛行的广州 发生的一件事情，又一次把方古电视节目推上了风口浪尖。广州市政协布人提 出把广州电视台综合频道或新闻频道改为曾通话为基本播音用语的建议，不料 竟引发了民众极大的反弹。一石激起千层液，该建议在当地乃至全国引发了广 泛的争论。也正是这场争论又把方宫电视节目这个焦点问题再次推到了研究者 的面前。 在这次事件的背景之下，业界对方言电视节目这种节目形态又进行了新… 轮的探讨。本文对方寄电视节目兴起的原因、所产生的背景和发展历史以及方 言电视节目的类型进行了梳理，特别是通过个案分析、比较研究、文献资料分 析、统计分析等方法对南昌地区的方言电视节目进行了针对性的调查。以此为 个巢，研究了当前国内方吉电视节目受众的接受状况，并对普通话和方言的地 位和价值进行了考察和分析。从方言电视节目的自身源起与发展现状入手，结 合南昌地区方言电视节目的兴盛和落寞，对方言电视节目的生存困境进行了一 系列分析，进而提出有利于方言电视节目持续发展的思路。 关键词:方言电视节目:商品地区:困境:思路 ABSTRACT ABSTRACT Wi伽 the fate of the controversy，in recent years，dialect TV programs have been arose in various places around the Chinas television. And recently，in the most sturdy dialect area: Guang址10U，也e city which raise a proposal to the most powerful dialect (Cantonese) program onto the air waves，由e effects of dialects controversy have been spread across 也e country show. 丁hen，the proposal sparked widespread local controversy. If the Guangdong dialect program is a typical progr缸n prominent. Th川s it has a policy on the licensing and Cantoneses own s衍ength，then in the inland areas where gate does not opening in the nationallegislation ，dialect programs raised everywhere are more susceptibleωcriticism. 80 whether dialect programs should leave or promote? On the basis of predecessors study，use of case studies，a comparative study，analysis and statistical analysis and information on such means，仕om the source of dialect TV programs and the development status，with the Nanchang regional dialects televisions prosperity and solution，to analysis the survive environment and competition of dialect 丁V programs which include themselves. At last，1hope it can tends to some suggestions and strategies which in favor of dialect TV programs development. Key Words: dialect TV program; Nanchang region; dilemma; thinking .EII目录 .E I I 目录 第 1 章方言电视节目概述. ........................................... 1 1.1 方宫电视节目的含义. ........................................