城市新区投资软环境系统满意度测度模型研究-管理科学与工程专业论文.docxVIP

Classified Index: F321.1 U.D.C.: 332.7 Dissertation for the Master Degree in Management STUDY ON THE MEASUREMENT MODEL FOR THE SATISFACTION OF THE NEW DISTRICT OF THE CITY SOFT INVESTMENT ENVIRONMENT SYSTEM Candidate: Ma Zengpeng Supervisor: Prof. Wu Yongxiang Academic Degree Applied for: Master of Management Specialty: Management Science Engineering Affiliation： School of Management Date of Defence: September , 2011 Degree-Conferring-Institution : Harbin Institute of Technology 摘 要 城市新区经过近 20 年的发展，已经成为我国缓解大城市压力、解决城市病问 题的一种城市发展战略。城市新区的发展和成长离不开投资环境的持续改善，所 以投资环境的建设和评测已经成为城市新区发展的重要方面。随着经济的发展， 城市新区投资硬环境已经趋于完善和相似，投资软环境的优劣已经成为城市新区 投资环境竞争的关键环节。因此，如何建设和评测城市新区投资软环境已经成为 各个城市新区关注的焦点。 本文从概念上界定了城市新区投资软环境的内涵，运用系统的方法对城市新 区投资软环境构成要素进行了具体分析与论述，并依据投资者的具体评价对所描 述的指标进了筛选，建立城市新区投资软指标评价体系。对顾客满意度理论和顾 客满意指数模型深入分析的基础上，建立投资软环境指数模型，并对投资软环境 指数模型的结构变量进行了深入的分析，提出运用 14 个服务因子的具体质量来评 价投资软环境的满意度。在文章最后运用 PLS 方法对天津滨海新区的投资软环境 进行了实证分析，得出影响投资软环境满意度影响因素权重和每个结构变量的具 体指数，运用重要性-表现分析的方法简单明确给出滨海新区提高投资软环境满意 度的方法和建议。 本文采用理论研究和实证分析相结合的方法，对城市新区投资软环境体系的 设计和评价满意度模型进行了研究，希望能对我国城市新区投资软环境建设和研 究起到一定促进作用。 关键词：城市新区；投资环境；软环境分析；满意度指数模型；PLS 方法 Abstract Over nearly 20 years, the new district of the city has become urban development strategy for the major cities of China to ease the pressure and solve the problem of a city. The development and growth of the new district of the city can not do without the investment environment continues to improve, so the investment environment of the construction and evaluation has become an important aspect of the development of new urban areas.With economic developmenting, the new district of the city material investment environment has matured and is similar, so the merits of soft investment environment have become a competitive key of investment environment in the new urban. Therefore, how to build and evaluation of the soft investment environment has become all new urban focus. The paper defines the concept of the new district of the city soft investment environment, using the method of