房地产企业客户满意度评价分析-企业管理专业论文.docxVIP

缸‘i 缸‘ i也 目前，房地产市场巳然成为市场注目的焦点，一方面，其极强的拉动作用为 中罔经济的发展做出了十分重要的作用:另一方面，商房价已经让者百姓苦不堪 言。以民生为根本落脚点的政府对于房地产的调控力度越来越大。房地产市场即 将面临一次残酷的洗牌。如何在这个残酷的过程中存活下来，如何塑造房地产企 业的核心竞争能力，提高客户满意度、满足客户需求是广大房地产商首先应该做 好的。本文研究的主要内容为: (1)详细阐述了中国房地产企业的发展概况以及所面临的问题，提出了提 高房地产企业客户满意度、塑造企业竞争力的必要性。 (2) 对于房地产企业客户满意度的定义、主要特征、相关理论、测量方法 及模型构建进行了简单的介绍，最后，指出在中国房地产行业对于容户满意度奠 视的不足，并提出客户满意度评价的重要意义。 (3)首先对于结构方程的定义进行了简单的介绍;然后对于其原理以及后 期的结果含义和检验拟合系数进行了系统的分析，并在之前客户满意度模型的基 础之上构建出了符合房地产客户特点的房地产客户满意度模型。 (4) 通过实证分析，利用结构方程等工具对于影响房地产客户满意度的因 素进行了结构的分析以及数据的计算，并根据其最终得出的数据为房地产企业提 出了提升客户满意度的策略和具体的建议。 关键词: 房地产客户满意度结构方程影响因素 也ltA啊 也lt A啊 !川也 Today，the real estate market has attracted most attention of 也e market. on 由e one hand， it plays a VI町y important role in 由e strong driving force of economic development of China; on 由e oth町 hand，its prices have been so high that pωple cant bear. Pay more attention 10 the peoples livelihood，the Government is increasing effortsωcontrol real estate. Realω阳te market is about to face a brutal reshufl1e. How ωsurvive 怕也e brutal co町饵， how ωshape ωre competitiveness of the real estate ente叩rise，improving customer satisfaction and meeting cus阳m时s needs is the 负.rst large that real esta阳 business should do well. The main ωntents of this paper are as follows: (1)Overview the details of development of Chinese real estate enterprises and the problems faced. by real es阳teωmpanies. on the other hand put 岛rward 由e importance to improve customer satisfaction and shape 也e competitiveness of m阳叩nses. .(2) Give a simple introduction of real estate business for the defmition of custom町 satisfaction，也e main features of the 由eory，measurement and model construction. Final1y，it point that the real es阳te company are lack of attentionω custom町 satisfaction， and raise its importance. Introduce 由e structure equation include its de阳山ion and its principles and implications of fitting coe:fficients，and structured a cusωm町 satisfaction based on 也e characteristic of the real es阳te and the previous customer satisfaction m