房地产代理公司策划团队工作模式及其管理研究-工商管理专业论文.docxVIP

首都经济贸易大学 Capital University of Economics and Business 硕 士 学 位 论 文 论文题目：房地产代理公司策划团队工作模式及其管理研 究 院 系： 专业硕士教育中心 专 业： 工商管理硕士（MBA） 学 号： 22009180699 作 者： 殷婕 指导教师： 赵慧军教授 完成日期： 二零一二年三月 中文论文提要 二十世纪九十年代后房地产开发行业蓬勃发展起来，随之而来的是房地产产业链 中流通领域的综合服务商——房地产代理公司快速的成长。作为其“智囊团”的策划 团队是房地产代理公司竞争实力的重要体现，是其品牌打造的一把利剑。 策划工作通过专业的市场研究和筹划活动，以指向问题为原则，以项目能实现委 托方的目标并最终在市场上取得良好的业绩为目标，对项目的产品和营销提供一系列 切实可行的分析、建议和解决方案。 本文旨在探讨房地产代理公司策划团队的工作模式及团队管理，理论研究与实 际工作相结合：以组织行为学与人力资源管理理论和方法为基础，以作者所在房地产 代理公司为案例，针对房地产代理公司的策划团队工作现状、存在问题和发展趋势， 提供具有普遍适用性和可操作性的研究成果：确立策划团队灵活高效的工作模式，明 确策划团队科学有效的管理方法及形成对忠诚敬业的策划人员的长远可持续开发与 培养。最终为轻资产型的房地产代理公司赢得其根本的核心竞争力——优秀的房地产 专业人才！ 关键词：房地产代理 策划团队 工作模式 管理方法 i Abstract Real estate development industry has flourished since 1990s, with which integrated service provider in circulation of real estate chain-real estate agents have grown vigorously. As the think tank, planning team is an essential manifestation of competitive strength and a sword to build its brand for real estate agents. Based on problem solving principle and aimed at fulfilling the client’s goal in the project and achieving favorable performance in the market in the long run, planning work provides a series of feasible analysis, advice and solutions for products and marketing of the project through professional market research and planning activity. Combining theoretical research and practical work, based on organizational behavior and human resource management theory and method, taking the real estate agent the author serves as a case, this thesis, directing at present work condition, existing problem and development trend of the planning team in real estate agents, is intended to explore work pattern and team management of real estate agents and try to provide research result of general applicability and operability: establishing flexible and efficient work pattern for planning team, clarifying scientific and effective management method of planning team as well as constructing the long-term sustainable development and t