房地产企业产品研发与营销的互动研究-项目管理专业论文.docxVIP

ABSTRACT This paper which makes use of two analyzable methods such as theoretical analysis and the case analysis has carried on careful analysis to the interaction between the research and exploitation of the real estate enterprises product and the products marketing. On the base of analysis to the present situation and characteristic of the research and exploitation of the real estate enterprises product and the products marketing, this paper points out with emphasis: there is extremely profound interactive influence between the research and exploitation of the real estate enterprises product and the products marketing. The influence that the research and exploitation of the real estate enterprises product to the products marketing, is mainly displays on the stages of the project localization, the project implementation, the project saling and the project post-saling, and the research and exploitation of the real estate enterprises product is impenetrate these processes. The influence that the products marketing to the research and exploitation of the real estate enterprises product, is mainly displays on the aspects of the influence which the products marketing to the research and exploitation of the real estate enterprises product and its flow influence, the influence which the products marketing to the researchful engineers, the influence which the products marketing to the standardization of research and exploitation of the real estate enterprises product, the influence which the products marketing to the investigates and plans of research and exploitation, the influence which the products marketing to the developed foreground of research and exploitation. The influence between the research and exploitation of the real estate enterprises product and the products marketing is very important. The excellent research and exploitation of the real estate enterprises product can guide and support the real estate marketing, and the appropriate real estate marketing ca