创意产业研究及投资价值分析-工商管理专业论文.docxVIP

THE RESEARCH OF THE CREATIVE INDUSTRIES AND ITS INVESTMENT VALUE ANALYSIS ABSTRACT Nowadays, creative industries are changing gradually from initial concepts and doctrines to the achievements with great economic results. Many developed countries and regions have introduced some relevant regulations and policies to promote rapid growth of economy by development of creative industries, they also treated creative industries as a rapid growth of economy field which may provide cornucopia of employment opportunities. It is learned that the creative industries around the world have a great impact on the world economy by creating high value-added - 22 billion U.S. dollars per day and increasing at the remarkably rapid speed 5%, the creative economy is irresistibly sweeping across the global economy. In this paper, summarized the definition of creative industries firstly, and introduced the domestic and international creative industry current status and development trend, and finally by systematic study on basic industry and representative case in creative industries, analysed the investment value of the domestic creative industries, raised some proposals and ideas for this industry’s development, provided a valuable reference to domestic cultural capital’s investment and financing on creative industries. KEY WORDS：Creative Industries，Creative Economy, Capital Market, Investment Value，Development Actuality, Development Trends 上海交通大学 学位论文原创性声明 本人郑重声明:所呈交的学位论文，是本人在导师的指导下 ，独立进行研究工作所取得的成 果。除文中已经注明引用的内容外，本论文不包含任何其他个人或集体已经发表或撰写过的 作品成果。对本文的研究做出重要贡献的个人和集体，均己在文中以明确方式标明。本人完 全意识到本声明的法律结果由本人承担。 学位论文作者签名 号 第 1 章 绪论 1.1 创意产业的介绍 1.1.1 创意产业的起源 创意产业（Creative Industries）这个概念最初来自于英国。1997 年，布莱尔率领工党以压倒 性多数选票赢得大选胜利，首次当选英国首相，当时正处于产业转型期的英国意识到需要采取一 些措施，用来振兴低迷的英国经济，同时改变并彻底颠覆在世人心目中愈来愈显得保守而沉闷的 英国形象。这就是新工党政府在全国发起的“新英国运动”，而这个运动最重要的成果之一就是 促使英国诞生了一种新型产业——创意产业。 在“新英国运动”中，工业设计、艺术设计作为创意型产业的一部分，于此次运动中享有较 高的地位，首相布莱尔还组织成立了“创意产业特别工作组”1，自己亲自担任了主席，其目的 就是为了更好的推动创意型产业在经济体系中的发展，让英国文化和个人原创力能够发挥其巨大 的经济效用。后来的事