方正机械厂企业文化建设研究-工商管理专业论文.docxVIP

摘 要 摘 要 企业文化的研究产生于 20 世纪 80 年代初的美国，在其经济霸主地位面临日本威胁 时，美国学者借鉴日本企业管理经验，并在本土企业特色实践的基础上研究产生的一种 新型管理理论。企业文化对内可以增强凝聚力和向心力,对外可以树立企业形象,扩大企 业影响,提高企业核心竞争力。因此，该理论一经产生，就受到世界企业管理界的普遍 认同。中国的大中型企业也视之为法宝，纷纷构建适合自身企业发展的文化管理模式。 论文概述了企业文化的产生、发展，以及企业文化的内涵及其构成要素。在此理论 基础上，以方正机械厂为研究主体，在深入调查了解的基础上，介绍了方正机械厂概况 及其文化发展现状。论述了企业文化建设对该厂发展的必要性、紧迫性及其重要意义。 并对方正机械厂企业文化建设中存在的问题及成因进行了剖析。同时，结合方正机械厂 实际，为其量身设计了企业文化建设总体方案，推行策略和保障措施。明确了方正机械 厂企业文化建设的指导思想、建设原则，预期目标。对方正机械厂思想文化、物质文化、 制度文化、行为文化的构建进行了系统梳理、量化和凝练。 关键词：方正机械厂 企业文化 管理理念 建设方案 Abstract Abstract Corporate Culture research sprung up in America, in the early 1980s when Japan was challenging its economic supremacy. Finally the scholars of America proposed a new type of administration theory which is based on the researches about national corporations and studying about Japan experiences. The theory not only strengthened the coagulation and centripetal forces, but also improved the corporations’ images and consolidated their influences and core competitive capacities. Thus, this theory acquired the worldwide acceptance, which also has been treasured by the large and medium-sized enterprises of china practicing this theory in building up suitable cultural administration systems. This paper generally introduces the corporation culture formation, its development process, connotations and constituent elements. Then, using the Founder Machinery Factory as the example to conduct my research, I will introduce its general condition and current culture development, illustrate the necessities and significant meanings of cultural construction and analyze the problems and reasons which can be observed in the process of the factory’s culture construction. And all of these analyses will be based on the thorough investigations of mine. Of course the proposals, promotion strategies and the supporting measurements will be worked out on the base of current situation of Founder Machinery Factory. The definite ideas, principles and anticipations about the factory’s cultural constr